# Product Research Assignment
# Description
Conduct product research to evaluate how a product might fit into the market; to learn what the desired characteristics might be; to help your client understand what the customers really want and what is likely to succeed in the market using available technology; and to refine new product ideas.
Content to include:
- Business research
- Market research
- Competitive analysis
- Brand research
Remember that you can use your notes from MAD9034 as a reference for all this work.
# References
MAD9034 Course Notes
# Submission
Upload your finished work on Google Drive and add a link to Azure DevOps.
- File name: productResearch-groupname.docx